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- June 2022
- Background Note
FIELD Immersion 2022: Detroit, Michigan
By: Chet Huber and Zeke Gillman
Huber, Chet, and Zeke Gillman. "FIELD Immersion 2022: Detroit, Michigan." Harvard Business School Background Note 322-110, June 2022.
- September 2020
- Supplement
Driving Towards a Disruption? (B)
By: Chet Huber
Huber, Chet. "Driving Towards a Disruption? (B)." Harvard Business School Supplement 321-031, September 2020.
- March 2020
- Case
Aereo
By: Thomas R. Eisenmann and Jacey Taft
Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV...
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- 2011
- Book
Detour: My Unexpected, Amazing, Life Changing Journey With OnStar
By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice...
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Keywords:
General Motors;
OnStar;
Technological Innovation;
Business Startups;
Transportation;
Safety;
Personal Development and Career;
Creativity;
Success;
Business History;
Auto Industry
Huber, Chet. Detour: My Unexpected, Amazing, Life Changing Journey With OnStar. CreateSpace Independent Publishing Platform, 2011.
- June 2010
- Supplement
Chet Huber on OnStar, video
By: Willy C. Shih
Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then...
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Keywords:
Product Positioning;
Product Development;
Service Delivery;
Performance Evaluation;
Groups and Teams;
Auto Industry;
Telecommunications Industry
Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.